What is the colour of your food? A simple question, but next time you go shopping ask yourself, you may be surprised, as often the answer is, I don't know. When we buy fruits and vegetables, we are often attracted by their colour, this hopefully, is an indication of their freshness, ripeness, and quality. What gives the fruits and vegetables such an appealing visage are their phytochemical properties. We are told to increase our intake of such foods because of their health benefits. Phytonutrients can have the effect of decreasing inflammation, acting as an antioxidant, influencing the production of enzymes involved in detoxification, and the list goes on. Going back to the question, what is the colour of your food? That is before colouring has been added to make it look appealing. Would you eat it if you knew??